Overview

Pura Vida is the longer one.

Four stops in 2026 ended the same way — someone asking when we do a longer one. Four days on a Blue Zone coastline, on Earth Day, with the same room. 22–25 April 2027, Guanacaste, Costa Rica.

Where this came from

A prototype that already ran.

The We Are One Global Impact Tour delivered four stops in 2026: Beverly Hills during Milken week, a Monaco rooftop on Grand Prix weekend, Miami Beach on FIFA World Cup weekend, and four days at Azul Hotel & Retreat in Costa Rica for the launch of Wholy Liquid Love.

That last one — 45 guests, 12 brand partners, five panels, roughly a million in media reach — is the prototype for this. Pura Vida takes the same format and runs it at ten times the scale, on Earth Day, in the country that is the argument.

The full 2026 record
Image — Costa Rica 2026 stop at Azul
The shape of it

Four days, four tracks, one room.

Guests move between the tracks freely. Sponsors buy into the track that fits the brand. Media amplifies the moments.

The Room

Panels and keynotes, Fund Forward investor pitches, Costa Rica initiative showcases, and the Regeneration Pavilion.

The Practice

Yoga and meditation, sound healing, cacao ceremonies, ecstatic dance.

The Night

A planet-friendly beach fashion show, local music, international DJ sets, and the Pura Vida gifting lounge.

The Ground

Influencer beach cleanup, tree planting, Blue Zone farm-to-table dining, local vendor market.

350
International · 4-day residential

Investors and family-office principals, founders of regenerative and wellness brands, brand decision-makers, creators and impact ambassadors.

600
Regional · 4-day access

Costa Rican founders and operators, NGO and conservation leads, the local wellness and surf community, regional and national press.

Eight months of runway

Promotion opens August 2026.

Video drops, a social campaign across every participant channel, newswire press releases, a 30,000-person combined mailing list, and 8,000 Fund Forward investor invites. Sponsor assets ride every channel from the day the contract signs.